Adam Smith’s Texas Harley is one of the top ten Harley-Davidson dealerships in the United States and is considered a ‘flagship store.’ The two-story glass curtainwall showcases the sales area while providing natural lighting to the facility.  It adds a dramatic overlook to Highway 183 Airport Freeway in the DFW mid-cities.

The interior features a modern design of exposed ceilings, industrial finishes and stained floors. The sales floor is equipped with advanced LED monitors displaying the latest Harley-Davidson products and an on-floor stage give the motorcycles the spotlight. With a large service area and parts warehouse, Harley owners have training rooms and waiting areas available for their use.  The large outside area provides space for Texas-Harley’s weekly social events such as live concerts, family-friendly activities and community fundraisers.


In the 6 years I have had the pleasure of working with Chad and the Alliance team, I have found them to be competent, dedicated and experienced professionals.  They offer unrivaled talent, knowledge and experience, not to mention a huge comfort zone for their clients.  They are sensitive to constraints of both budget and time, professional in the dealings with the project team members, and responsive to Digital Realty’s needs – all while providing excellent design.

Bryan Marsh

Vice President of Global Management

Digital Realty